Monday, February 9, 2009

Books and Movies

With a movie coming out based on the book Coraline by Neil Gaiman, HarperCollins provided the content of the book online to read before the movie release complete with a widget to add to your website.

Kudos to them for their smart marketing move, both in promoting the movie as well as selling more books. Those of us who are voracious readers and love literature will buy a copy of the book if we don't have it already. I'm going to head on over to Amazon to order my copy right now.

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