Intriguing! as well as another example of effective marketing. Interactive and participatory rather than the passive TV/movie viewing experience.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Thursday, June 23, 2011
Saturday, June 18, 2011
Effective Marketing
I've never been an Apple fan, but this is very effective marketing. So good, in fact, that I finally broke down and ordered an Ipad. It's the apps! No one else is even close.
Monday, February 9, 2009
Books and Movies
With a movie coming out based on the book Coraline by Neil Gaiman, HarperCollins provided the content of the book online to read before the movie release complete with a widget to add to your website.
Kudos to them for their smart marketing move, both in promoting the movie as well as selling more books. Those of us who are voracious readers and love literature will buy a copy of the book if we don't have it already. I'm going to head on over to Amazon to order my copy right now.
![Reblog this post [with Zemanta]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tnJ0fi1QdU9j7tpf821GWrFWLXwAK_FxdKg5vN6YIk8WJZjJ-Yvkz8DpXBh0ANuXWfKsIukIpFilf9kIuGzoRwidshAzKFkDlN2wfafTUce3ubrrLCy4pLYkG1UeXxMBieT20zFJ0T48ZSyqTu7Ul7=s0-d)
Kudos to them for their smart marketing move, both in promoting the movie as well as selling more books. Those of us who are voracious readers and love literature will buy a copy of the book if we don't have it already. I'm going to head on over to Amazon to order my copy right now.
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